PRICING
Pick the plan that
resets your life.
One-time programs and recurring memberships. Every tier comes with the same core protocol, the difference is how much coaching you want on top.
RESET PROGRAMS
Primal Reset Starter
TRY THE SYSTEM
$97
The entry point into the Primal Reset method. Build the habits, foundations, and momentum for a full metabolic reset.
Daily glucose & weight trends
Meal plan + grocery list sync
Workout queue ready every morning
Habit streaks & accountability scoring
14-day satisfaction guarantee
Primal Reset Starter
SELF-GUIDED FLAGSHIP
$297
The full self-guided program. Everything you need to lose weight, stabilize blood sugar, and reclaim your energy.
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Everything in Starter
Full video training library
Done-for-you meal plans
Mindset & resilience modules
Weekly group coaching call
Live metabolic dashboard
Habit accountability system
14-day satisfaction guarantee
Primal Reset Starter
COACHED ACCOUNTABILITY
$597
For people who want a coach in their corner. Personalized guidance, direct support, and high-touch accountability.
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Everything in Core
Weekly live coaching
​Monthly 1:1 strategy session
Personalized habit review
Direct messaging support
Progress assessments
14-day satisfaction guarantee
Primal Brotherhood
PREMIUM TRANSFORMATION
$2,500
A 12-week intensive mastermind for high-performance men ready to lead. Direct access, deep transformation, lifelong network.
12-week intensive coaching
Small group mastermind
Direct access to Joe
​Leadership & legacy training
Business & life planning
VIP retreat (optional)
14-day satisfaction guarantee
MONTHLY MEMBERSHIPS
Membership
THE BASE CAMP
$29/mo
Stay in motion every month with new challenges and the community.
Monthly themed challenges
Private community access
New training every month
Accountability check-ins
Live monthly Q&A
14-day satisfaction guarantee
Primal Reset Starter
COACHED MOMENTUM
$79/mo
More coaching, more structure, more results.
Everything in Membership
Weekly coaching calls
Habit scorecards
Monthly workshops
14-day satisfaction guarantee
VIP
DIRECT ACCESS
$199/mo
Small-group coaching with direct access for serious operators.
Everything in Plus
Small-group coaching
Direct messaging access
Monthly personalized review
14-day satisfaction guarantee
Small-group coaching
14-day satisfaction guarantee.
Try the protocol for 14 days. If it isn't the most structured, effective metabolic program you've used, we'll refund you — no questions asked.